Design and animation studio Nathan Love recently set to work on Leo Burnett’s adorable, darkly humorous new campaign for Kellogg’s Krave cereal. The spot is the latest in their work with Kellogg’s, coming after an acclaimed CGI redesign of Froot Loops’ mascot Toucan Sam and a series of vibrant CGI packaged goods projects for other brands like Chips Ahoy and Pop Secret.
“After the success of last year’s Froot Loops campaign, we were thrilled to have Leo Burnett and Kellogg’s return to us with another brand,” notes Nathan Love ECD Joe Burrascano. “This was a fun change of pace – trading in the lush, detailed world we built in the Froot Loops spots for something more deliberately minimalist and graphic. It’s been a great opportunity to show off our range.”
Nathan Love’s energetic animation features bold, eye-catching elements on an all-white background – qualities that standout dramatically from similar brand campaigns. The new spot expertly brings together quirky comedy, complex choreography, and clever character design, building a satisfying narrative into the tight :15 time frame.